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The Telecom Regulatory Authority of India (TRAI) has issued special instructions to major telecom companies Airtel, Jio, Vi, and BSNL to stop spam calls. The directive comes after numerous complaints from consumers about the increasing number of unwanted calls and messages.
According to the TRAI, the telecom companies must take measures to prevent unsolicited commercial communication (UCC) on their networks. This includes identifying and blocking spam calls, messages, and other unwanted communication.
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In order to comply with the TRAI's guidelines, telecom companies will need to implement various measures to curb spam calls. This includes registering with the TRAI's 'Do Not Disturb' registry, which allows consumers to opt-out of receiving telemarketing calls and messages.
In addition, the TRAI has recommended the use of blockchain technology to track and trace spam calls. This technology will enable telecom companies to identify the source of the unwanted calls and take appropriate action against the perpetrators.
The TRAI has also suggested that telecom companies use artificial intelligence (AI) and machine learning (ML) to detect and block spam calls in real-time. This will help to prevent spam calls from reaching the consumers, thereby improving their overall user experience.
The TRAI has warned that failure to comply with these guidelines could result in penalties and legal action against the telecom companies. The regulator has urged consumers to report any instances of spam calls to their respective telecom providers for prompt action.
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Consumers have welcomed the TRAI's move to stop spam calls and messages. With the increasing use of smartphones and the internet, spam calls have become a major nuisance for Indian consumers. The TRAI's guidelines are expected to bring much-needed relief to millions of consumers across the country.
In conclusion, the TRAI's directive to major telecom companies to stop spam calls and messages is a welcome move. The use of blockchain technology, AI, and ML will help to track and block spam calls in real-time, thereby improving the overall user experience. Telecom companies must take swift action to comply with these guidelines and ensure that consumers are protected from unsolicited commercial communication.
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